6 Best Lead Generation Landing Page Examples

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Mar 7, 2024
6 Best Lead Generation Landing Page Examples

Imagine walking down a busy city street where each storefront is vying for your attention. What would make you stop and enter one shop over another? The inviting store display, the promise of a unique experience, or a recommendation from a friend? Digitally, your landing page is that storefront, and making it inviting and compelling is crucial to drawing visitors in and converting them into leads.

In this blog, we’ll take a look at 6 examples of the best lead generation landing pages that have elements that contribute to high conversion rates. From adding high-quality images to experimenting with the navigation bar, there is something to learn from each brand’s landing page. So let’s explore some innovative approaches that make up the best lead-generating landing pages in 2024.

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1. Simplified

Simplified

Source: Simplified

Simplified is an AI and marketing platform that is feature-rich with different plans and verticals for each of its app functions like design, AI writing, social media publishing etc. So naturally, they use landing pages with the right keywords for each of their tools which help them pop up on SERPs(Search Engine Result Pages).

Their layout and content serve as an excellent example for creating effective landing pages. It features compelling hero text with trigger words like ‘free’, concise tool walkthroughs, detailed FAQs, and a section dedicated to social proof that helps build trust and encourages users to try their product.

2. Wix

Wix

Source: Wix

As you arrive at Wix’s landing page, it’s immediately clear that their design philosophy centers around a clutter-free and streamlined approach which inherently guides users towards the main action they want them to take: ‘creating their store’.

Each element on the page has been optimized to maintain a balance between aesthetics and functionality, be it the color scheme, the button style, or the font selection, creating an environment that is engaging but not overbearing.

3. Salesforce

Salesforce

Source: Salesforce

Salesforce has many features and what better way to explain each offering than to create a playlist with use cases.

A video demonstration serves as a pivotal touchpoint that not only emphasizes the practicality and effectiveness of their offer but also bridges the gap between initial curiosity and genuine interest by providing a tangible experience of what’s being offered.

The best part?

Their landing page also has a lead capture form to gather personal details of users who are interested in their product guides and resources. These emails and details can be used later for all their online marketing efforts.

4. Sunbasket

Sunbasket

Source: Sunbasket

Sunbasket’s landing page catches your eye right from the start by prominently featuring an enticing discount offer at the very top. This strategic placement ensures that potential customers are immediately greeted with a value proposition, making it clear that savings are within reach.

As you begin to scroll down, you’ll be introduced to a carefully curated selection of customer testimonials. Each testimonial serves as a powerful form of social proof, illustrating how real people have positively integrated Sunbasket into their lives.

5. VPN Trial Landing Page

VPN Trial Landing Page

Source: ExpressVPN

ExpressVPN skillfully ensures you can’t miss the main Call to Action (CTA). They do this by smartly taking away the navigation bar from the landing page.

Why say no to navigation on landing pages? It might distract visitors and take them away from what we want them to do. This method may not work for every landing page, but ExpressVPN has nailed it in making their CTA pop.

6. The Perfect Loaf

The Perfect Loaf

Source: The Perfect Loaf

Beautiful images draw people in. The picture of the loaf of bread is perfectly placed next to the signup section on the right. The Perfect Loaf is a great example of a simple newsletter landing page to encourage more sign-ups.

The button shows how many people are in their community. It’s a simple but smart way to show social proof making it one of the best lead generation landing pages.

The Anatomy of a High-Converting Landing Page

You can use the following pointers as a checklist to ensure your landing pages are eye-catching, informative, and SEO-optimized for the SERPs(Search Engine Result Pages).

The Anatomy of a High-Converting Landing Page

1. Clarity in Messaging

The most impactful landing pages communicate their value proposition within seconds. They articulate exactly what is being offered and why it matters to the visitor, eliminating any guesswork. This clarity is the cornerstone of a high-converting landing page, ensuring that potential leads understand the offer and its relevance to their needs or desires.

2. Compelling Visuals

An image can speak not just a thousand words but potentially reach a thousand leads. The strategic use of visuals, including images, videos, and animations, can significantly enhance the appeal of a landing page. These elements should be more than just decorative; they must tell a story, evoke emotion, and complement the overall message.

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3. Persuasive Call-to-Action (CTA)

The CTA is the focal point of any landing page, the final nudge that converts interest into action. High-converting landing pages feature CTAs that are not only visually striking but also specifically worded to drive engagement. Whether it’s to “Sign Up”, “Learn More”, or “Get Started”, the CTA should instill a sense of urgency or offer that pushes visitors over the threshold from consideration to action.

4. Optimized for User Experience (UX)

The best landing pages offer seamless navigation and an intuitive layout, making it easy for visitors to find what they’re looking for. This includes fast loading times, mobile responsiveness, and a clear path to action. A positive user experience is pivotal in not just attracting leads but also keeping them engaged long enough to convert.

5. Social Proof and Trust Signals

Incorporating testimonials, reviews, and logos of well-known clients or partners can significantly boost the credibility of your offer. Social proof leverages the persuasive power of others’ experiences, reassuring potential leads that they are making the right choice.

6. A/B Testing

Behind every high-converting landing page is a history of testing and optimization. Successful digital marketers know that A/B testing various elements of their landing pages, from headlines to images to CTAs, can unveil invaluable insights into what resonates best with their audience.

7. SEO

Without adding the right keywords and good SEO practices, your landing page cannot reach your ideal audience. Keyword research is an important aspect of identifying user search queries that match your offering/product. Ensure that you add these in the right quantity to add value without overusing or stuffing them.

In Conclusion

After taking a look at what makes each landing page stand out, it’s clear that the secret to high conversion rates lies in a blend of creativity in design, clarity of messaging, and an understanding of your audience’s needs.

Remember, the goal of your landing page is to act as the ultimate host: welcoming visitors, making them feel understood and appreciated, and gently guiding them toward the action you wish them to take.

The content that you add to your landing page will play a significant role in conveying your offerings to your users. Working with expert writers who not only understand how to convey your offerings but also know the nuances of SEO is a must.

Need Engaging Landing Page Copy That Converts?

Content is king. But only when it reaches your target audience. At Visible we create content that not only speaks to your target audience but algorithms also.

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